The Digital Marketing Mastery group training program will teach you the skills needed to complete and implement a winning marketing strategy.
In this 9-week course your team members will learn

• How to assess your current marketing situation
• How to map out a digital marketing plan
• Gain the digital marketing skills needed to implement your new plan

You’ll be held accountable to your learning with weekly assignments to ensure you’re applying the skills needed to build a successful marketing plan…
PLUS you’ll earn a Digital Marketing Master certificate and be eligible to complete the CDMP practical exam to truly show off your new skills.

The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. The purpose of this Master Class is to help you become a “T-shaped” marketer. This training is designed to give you the “top of the T” in digital marketing.

Module 1: Core Concepts of Digital Marketing

In this module you will learn the core concepts of digital marketing and how traditional marketing integrates with these new methods. You'll map out and understand your customer avatar, core messaging canvas along with your statement of value. Then you'll map out your customer value journey and understand and evaluate the areas your business can improve.

Module 2: Building Connections with your Audience

Learn about creating connections with your audience through content. You'll determine your voice and style, choose your content types and even build out your content marketing plan. Next, you'll learn about social media marketing and how to create a social post topic wheel that aligns with your goals, audience needs and chosen social platforms.

Module 3: Lead Generation & Nurturing

Capturing and nurturing leads is essential in business. In module three you'll learn about email marketing, how to choose and offer leads magnets that speak to your target audience and the elements you need to build a high converting landing page.
The second phase of module three covers how to successfully run successful contests, writing your new subscriber email series and a platform walkthrough of two popular email marketing platforms; MailChimp and ActiveCampaign.

Module 4: Attaining & Retaining Clients & Customers

There are three ways to grow your business; get more customers, get customers to spend more and get customers to spend more frequently. Module four is all about implementing marketing system in place that allows you to create ideal sales conversations about your core offers and ways to maximize revenue. In addition to these great sales systems you'll also learn ideal after sale touchpoints that builds relationships with your customers that drives brand advocacy.

Module 5: Connecting the Dots with Marketing Automation

There are times in marketing when you need a human touch and times when you can save time and energy by automating processes. Learn about marketing automation, sales funnels and integrating in-house and online marketing and sales efforts.

Module 6: Putting it all Together

Having a sales funnel and a promotional calendar in place is key to ensuring you're targeting your marketing efforts at the right time. Once you have those plan in place you'll need to start running paid ad campaigns to get your message out to your ideal audience. Module six is all about putting together your marketing plan and learning how to run paid traffic and retargeting on platforms like Facebook, Instagram and Google.

Module 7: Tracking Success Metrics

Marketing that is not tracked cannot be improved. In module seven you will learn all about metrics, which metrics you should track as KPIs (key performance indicators) and where to find those metrics. You'll learn how to do success analysis calculations for different business types (lead generation, ecommerce, service based) along with how to calculate your campaigns breakeven and defining your marketing budget based on your sales goals.